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Planning for CDP Success: A guided journey
As marketers shift their focus to hyper-personalized omnichannel messaging that fits with consumers' hybrid digital/physical shopping experiences, it's more important than ever to have the right technology in place. That's why marketers are turning to customer data platforms (CDPs) to help them manage these multiple channels and media for maximum effect.
Read this guide to learn why CDPs are in demand and becoming a customer marketing necessity.
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Why is there a growing need for Customer Data Platforms (CDPs)?
The need for CDPs is driven by several factors, including heightened consumer expectations for hybrid digital and physical engagement, increased privacy regulations, and the decline of third-party cookies. As organizations adapt to these changes, they are rethinking their business models to focus on hyper-personalization and omnichannel strategies.
What are the key characteristics of modern CDPs?
Modern CDPs have evolved beyond the original four characteristics of data ingestion, identity management, audience segmentation, and data provisioning. They now offer advanced capabilities such as analytics, campaign management, and real-time personalization, allowing marketers to create more integrated and personalized customer experiences.
What should organizations consider when selecting a CDP?
Organizations should consider how far down the customer experience capability curve they want their CDP to go, how the CDP will integrate with their existing MarTech stack, and whether they have an established data infrastructure. Additionally, they should look for must-have features like identity management, digital data collection, and journey development capabilities.
Planning for CDP Success: A guided journey
published by PRIVAXI
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