The Estée Lauder Companies and Microsoft Copilot Studio transform intelligence | Microsoft Customer Stories
Finding insights across silos can slow innovation. This customer story shows how The Estée Lauder Companies uses Microsoft Copilot Studio to build an agent that consolidates data and delivers intelligence in real time. Teams now access actionable insights instantly, enabling faster and more informed decisions. Read the story to see how Copilot Studio helps organizations reimagine intelligence and contact PRIVAXI to explore how you can bring similar capabilities to your customers.
ConsumerIQ is an AI agent developed by The Estée Lauder Companies in collaboration with Microsoft Copilot Studio. It utilizes the Azure OpenAI Service to analyze various documents, identify trends, and provide strategic recommendations. By centralizing information, ConsumerIQ allows product developers and marketers to access insights quickly, reducing the time needed to gather data from weeks to just minutes.
How does ConsumerIQ improve efficiency?
ConsumerIQ significantly improves efficiency by eliminating duplicate efforts and automating tedious data-gathering tasks. This allows teams to focus on strategic initiatives rather than spending hours sifting through documents. As a result, employees can make data-backed decisions more rapidly, which is crucial in the fast-paced beauty industry.
What are the future plans for ConsumerIQ?
The Estée Lauder Companies plans to expand ConsumerIQ's capabilities by integrating additional data sources and scaling its use across all brands and functions. The low-code/no-code features of Copilot Studio enable the development of a scalable solution that can be applied to other business areas, such as supply chain and manufacturing.

The Estée Lauder Companies and Microsoft Copilot Studio transform intelligence | Microsoft Customer Stories
published by PRIVAXI
Our Mission:
A Managed Security Services Provider, a Compliance Firm, and a Risk Management/Readiness and Remediation Assessor – All Under One Roof.
Looking for a comprehensive solution to your security and compliance needs? That’s why we created Privaxi. There was a gap in the market, and we filled it. Privaxi isn’t just a managed security service provider or a compliance firm. Our firm bridges the divide between information security practices and regulatory compliance. Many firms offer information security services, while others provide compliance-related solutions.
We integrate both, providing security and compliance-related services, and we’re a HITRUST Readiness and Remediation assessor. That means we help our clients strengthen their security by identifying cyber risks and vulnerable processes within their operations. We also help our clients meet compliance standards, including HIPAA, HITRUST, PCI-DSS, NIST 800-53, and ISO27001.
Our cloud security team delivers best-in-class services to safeguard your data against threats while maintaining data security best practices and compliance standards.
No two businesses face the same threats. We develop tailor-made strategies to minimize vulnerability to cyber threats and ensure compliance.